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Young Armenian Artists

‘I think that being an artist in Armenia is the same thing as everywhere, because artists are driven by a feeling and knowledge that helps them visualize what they feel, which does not depend on the country where they live because wherever they are living they are still going to create.’
– Aram Kirakosyan, Photographer from Yerevan

During its inaugural year, Armenia Art Fair will present Millennial Spotlight, a platform that will present young and emerging artists aged 25 years and under to an international audience. This section of the fair aims to show the world that up-and-coming creatives from the region are just as talented and innovative as those found anywhere else. We spoke to a couple of young artists based in Armenia about their experiences as photographers and designers in the country.

While London has Central Saint Martins, Paris Ecole des Beaux Arts and New York Parsons School of Design, Armenia has TUMO and the State Academy of Fine Arts. And, while Yerevan may not have as many galleries as say Berlin or Rome, it does have a supportive art community. ‘The modern young artists here are very communicative’, says Armine Harutyunyan, an artist and designer from Yerevan, ‘we have a fascinating and versatile youth. There are numerous children’s art schools in the country.’ Those art schools provide education to the youth; some are even free, with TUMO Centre for Creative Technologies merging art and technology to provide the skills and expertise needed for entry into the digital and creative industries to teens living across Armenia in four locations.

While Armenia is steeped in history, it is providing the youth with opportunities to experiment with modern and new art trends. It is also communicating with the world: ‘Armenia is a country with a rich culture and traditions. The young artists are lucky to live in a place with such a great cultural heritage’, says Harutyunyan, who is quick to add that, artists: ‘actively seek new ideas, participating in exhibitions both in Armenia and abroad.’ In our technological world, artists in Armenia need not consider themselves any different from similarly aged creatives on opposite sides of the globe. ‘Being an artist in Armenia is the same thing as everywhere’, explains Yerevan-based photographer Aram Kirakosyan who adds that ‘artists are driven by a feeling…which does not depend on the country where they live, because wherever they are living they are still going to create.’ That said, he admits that there is still work to be done in his homeland: ‘Perhaps in Armenia it is more difficult to practice art than in European countries, because the art is not financed enough, there are not enough galleries.’ Despite this, he realizes that maybe he is in a more fortunate position than artists residing elsewhere: ‘At the same time maybe in Armenia it’s much easier to practice art than for example in Sudan, so it’s not so bad.’

Armenia provides support for artists and photographers in the form of a number of unions where creatives of all ages unite to work and exhibit together. Harutyunyan explained to me how art is often staged in unique and innovative ways: ‘when studying in art college my friends and I went to various shows and exhibitions. I began travelling to see art performances staged by theater students in small temporary scenes, galleries, cafes, even in the subway. Of course, there were real theatrical scenes as well. I was also lucky to see performances and exhibitions staged by young artists, designers, musicians and photographers.’ It would seem therefore, that the artistic atmosphere in Armenia is no different from anywhere else.

It is worth mentioning too, that in Armenia, just as anywhere else, it is up to the artists to decide whether they want to engage with each other and work together to organize exhibitions or not. Kirakosyan is not a member of any of Armenia’s unions, but he doesn’t want to be. With social media outlets like Instagram where everything is visual and individuals from all over the world are presented more or less on an equal footing, it is not so necessary nowadays to be in constant dialogue with our direct neighbors. Kirakosyan explains that: ‘In our time so many people are engaged in art and so many people have started to understand and determine what art is, that every beautiful picture is considered as art.’ And while there are those who don’t feel the need to validate their work through exhibition, hopefully at Armenia Art Fair, the organizers will be successful in providing this opportunity to young artists from the region to display their work, something that they might struggle to do anywhere else so early on in their careers.

How Armenian Artists have contributed to the Art Scene in Lebanon

A piece by Paul Guiragossian that was exhibited during Beirut Art Fair 2017

Lebanon has a large Armenian community. From restaurants to music, and even graffiti, signs of Armenian life are everywhere. Not only has Armenian migration had an influence on language and cuisine however, but also on its art. One of Lebanon’s most beloved modern artist’s, Paul Guiragossian (1926-1993), was in fact Armenian, with many of Lebanon’s most prominent collectors today also being of Armenian descent.

Born in Jerusalem to survivors of the Armenian Genocide, Guiragossian’s family moved to Lebanon, the place that the painter would call home for most of his life, when the artist was 20 years old. The artist’s paintings have a distinctive style that make his trademark long, elongated figures, that cling together in every colour of the rainbow unmissable in galleries and museums worldwide. Guiragossian’s work can be found in institutions and collections throughout the Middle East and his canvases are increasingly being featured in exhibitions and at auctions of modern and contemporary art outside of the region too in such places as Sotheby’s and Christies. His paintings are colourful and geometric, being both abstract and figurative at the same time and, while he often depicted Lebanese landscapes and themes, some of his most notable paintings are reflections on the consequences and circumstances of the Armenians of his generation, many of whom were subjected to migration. Three of his six children are also painters who inherited their father’s flair for the creative arts, and they have recently founded the Paul Guiragossian Foundation to preserve and promote his work.

Besides Guiragossian, Armenian artists are present across the Lebanese art scene. And, it is not just Armenian artists who contribute to this rich environment, but also collectors of Armenian descent. At the 2017 Beirut Art Fair the focal exhibition (curated by Lebanese-Iranian Rose Issa) drew its display from the collections of Beirut’s foremost art collectors. Among these connoisseurs of local Lebanese art were a number of Armenian names including Abraham Karabajakian, one of the best-known collectors situated in Beirut. Karabajakian is a champion of modern and contemporary artists from the region and, together with Bucharest-based collector Roger Akoury, they put their collections together in 2011, opening it up to the public. In 2011 the KA Collection was founded as one of the important centers of modern and contemporary art from the region. At the moment the collection is housed in a private location, viewable by appointment only, though the aim is to open up a space that is accessible to everyone in the centre of Beirut.

In addition to the contribution of Armenian collectors at Beirut Art Fair, Rose Issa’s exhibition, titled Ourouba: The Eye of Lebanon, also contained work produced by Armenian artists. This is significant, as the inclusion of this artwork under an exhibition with a distinctly Lebanese title affirms the importance of Armenian participation within the Lebanese cultural sphere. Paul Guiragossian appeared a number of times within the display, along with the sculptural work of Jean Boghossian. Besides Ourouba, Armenian art was also presented through the participation of Yerevan-based Aramé Gallery, which exhibited the work of Armen Gevorgian, Ruben Grigorian, Aram Hakobian, Gabriel Manoukian and Daron Mouradian, with Lebanon-based galleries Artlab, Emmagoss, Mark Hachem and 392remil393 all showcasing Armenian artists.

It appears that Armenia’s artistic presence in Lebanon is only set to rise. As recently as January of this year, Aramé Art Gallery hosted an exhibition in the trendy Beirut Souks area of downtown Beirut. The show, which was titled Celebration of Dreams, mixed realist and abstract paintings through which the participating Armenian artists created a window where the viewer could look into the artists dreams. Looking forward, the 2018 edition of Beirut Art Fair will pay tribute to Paul Guiragossian. The Lebanese-Armenian artistic alliance is one that has been long and prosperous, and it only looks set to grow.

What is an Art Fair?

What is an Art Fair? Here’s our quick Guide to the Contemporary City Art Fair around the world

Art fairs are somewhat of a modern phenomenon. Jumping from just 3 contemporary art fairs in 1970 to a staggering 269 in 2015, art fairs offer an alternative exhibition space to traditional venues like museums and galleries. These pop-up markets are held annually in different cities across the world, which include Cologne, London, Beirut and New York.

Like ‘biennials’ – large international exhibitions that take place once every two years – art fairs are made to look pretty, and to introduce its visitors to new and innovative works of art. Yet, behind their glimmering façades, art fairs are predominantly a market place, whose main aim is to sell their work and help power the global art market. In fact, in 2014 TEFAF – The European Fine Art Foundation – reported that the art market had reached its highest-ever recorded level – of a staggering 51 billion euros, with sales by galleries at fairs contributing to a large proportion of this through an increase of ten per cent between the years 2010 and 2014.

Art fairs come in all shapes and sizes, appearing in many different locations under different guises around the world. Some are highly established, clean and glossy. At these fairs galleries will pay thousands of dollars to secure a booth. Others are more experimental with offbeat artists and more affordable artwork for sale. Still, others are spin-off art fairs that pull artists and galleries only from a specific geographical location. The city art fair model has proven to be wildly successful because it brings the entire art world together under one roof: artists, gallerists, collectors, curators and academics, as well as the buying and browsing public. And, due to the sheer success of the modern art fair in recent years, some galleries are basing their business model wholly on art fair attendance as they can make more money from one art fair than in an entire year’s worth of traditional walk in traffic to their galleries.

The art fair of the twenty-first century is not just a place for art experts. Fairs are now almost as trendy and as important to the social calendar as the fashion shows of Paris, Milan and New York. The VIP events at fairs such as Art Basel Miami Beach and Frieze New York are attended by such pop-culture icons as Jay-Z, Beyoncé and Leonardo DiCaprio, meaning that you could grab a selfie with your favourite celebrity mere yards away from a genuine work of art by Andy Warhol or Pablo Picasso. Art fairs have become social events where visitors from the general public can mix with movie stars and arts professionals to view many different styles of work that they may struggle to find in any museum or commercial gallery. And in addition to exclusive VIP events, there are often also public lectures and events that anyone can attend, including film screenings and performances and pop-up restaurants.

So, which fairs should you be visiting in 2018? Art Dubai, Beirut Art Fair, Frieze London and Frieze New York should definitely be on the top of your agenda, but do not forget about the new art fair coming to Yerevan in May 2018!!

Introducing Armenia’s First Art Fair

Armenia is an ancient nation. Steeped in history and positioned in the heart of the Caucasus, the Republic of Armenia has a colourful history rich in vibrant visual culture. From the bright ceilings of Etchmiadzin Cathedral to the stone khachkar crosses that line Lake Sevan, Armenia has always taken pride in its art. But just as the legacy and foundations of Armenian art is old, it is also modern, continuously having reinvented and adapted itself with the changes that have shaped the nation throughout its history. Today, Armenia is home to dozens of museums, a number of art colleges and a thriving art scene, making 2018 the perfect time to host the very first Armenia Art Fair.

Between 11th and 14th May Yerevan Expo centre will welcome galleries from the former Soviet space, Russia, the Middle East and UK in order to create dialogue between neighbouring and far-away nations about individualities and similarities in their artworks, artists and traditions. There will be a curated “Open space” dedicated to individual contemporary artists from a wide variety of media including: video, music and installation, as well as a “Millennial Spotlight”, to highlight the talents of young, emerging, up and coming talent.

With the added support of art-world professionals and curators from Russia, Switzerland and Austria, the fair will not only stage exhibitions, but also provide daily art workshops and debates that feature leading art-world critics and theorists to challenge and discuss trends in both the local and global contemporary art world and art market. “The first international Art Fair in Armenia will allow the Armenian art scene to demonstrate the financial potential of this market”, says curator Eva Khachatrian,

Adds Zara Ouzounian , director “Our goal is to create an art platform that is flexible, affordable and ”accommodates both mainstream galleries and ones that operate more unconventionally, such as pop-up galleries or online galleries “

Why, might you ask, should Armenia stage an art fair, when there are so many other similar global events? ‘’Today’s Armenia is home to most daring and innovative initiatives, aspiring and inspiring artists ready to share their vision and interact with the world” , says Irina Igitkhanyan, head of special project
Situated at the crossroads of Asia and Europe, Armenia has a unique position at the intersection of cultures, traditions and ideas. The fair will allow another layer of the global art scene to be explored, providing a platform for Armenian artists to be discovered by art-world professionals who have only scratched the surface of Armenian art, both historical and contemporary.

As a response to the need to address the challenges faced by Armenian artists in gaining visibility, the fair – that has been produced by the Aragil Art Foundation – is striving to build a local art market that can function in an international and global art world, as well as to cement Armenia as an international centre for the creative industries. “We want to encourage artistic investments in the country to advantage arts education and foster a new generation of talent”, says Nina Festekjian, co-founder of the fair. A clear plus in this endeavor is the relatively large footprint the global Armenian diaspora has in the world. Leveraged properly, the diaspora experiences as well as the involvement of many talented Armenians in these fields, can aid Armenia’s artistic evolution as a centre for creativity with something to offer the world.

The art fair’s launch team is comprised of successful professional women who bring specific areas of expertise as well as varied cultural perspectives. “Our team is driven by a collective desire to make the international local and the local international”, explains Sarah Watterson, head of PR and Communication. The ultimate goal of Armenia Art Fair is to be the bridge linking these two worlds.
In addition to ensuring that Armenia’s status as an artistic hub is well established, the fair will also highlight Armenia as a tourist destination. Conveniently placed near the center of Yerevan, the fair is a short distance by car to the many historical sites that are abundant across Armenia, providing ample opportunity for visitors to discover the ancient arts of Armenia within a matter of hours after having seen its most modern, innovative and cutting-edge works at Yerevan Expo Center.